Restaurant + Hospitality

Pickett’s Seafood

A seafood-centric restaurant and market concept rooted in a casual, coastal sensibility—serving fresh, locally sourced dishes from fish sandwiches and po’boys to grilled and fried staples. Built on a balance of quality and approachability, the brand reflects a family-driven vision for the community.

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The identity was designed to capture that duality—clean and distinct, yet fun, nostalgic, and easygoing. Drawing from classic maritime cues and vintage seafood packaging, the system combines expressive typography with illustrative elements. A flexible set of marks and badges allows the brand to shift between restaurant, market, and merchandise with ease.

Creative Direction, Art Direction, Graphic Design