Pickett’s Seafood
A seafood-centric restaurant and market concept rooted in a casual, coastal sensibility—serving fresh, locally sourced dishes from fish sandwiches and po’boys to grilled and fried staples. Built on a balance of quality and approachability, the brand reflects a family-driven vision for the community.
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Restaurant + Hospitality
Seafood
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Naming
Brand identity creation and visual system development
Packaging and product graphics
Merchandise and retail collateral
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2023–2024
Brand Identity
The identity was designed to capture that duality—clean and distinct, yet fun, nostalgic, and easygoing. Drawing from classic maritime cues and vintage seafood packaging, the system combines expressive typography with illustrative elements to create a sense of familiarity with a fresh point of view. A flexible set of marks and badges allows the brand to shift between restaurant, market, and merchandise with ease.
Design Support: Lee Tesche