Little Tart
Little Tart is a French-inspired pastry shop known for handmade offerings—from quiche to seasonal tarts—served across multiple Atlanta locations.
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Restaurant + Bakery
Coffee
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Brand identity creation and visual system development
Packaging and product graphics
Merchandise and retail collateral
Website design and digital marketing assets
Art direction and brand storytelling across touchpoints
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2017 — Present
Summerhill Launch
The collaboration began with the opening of Little Tart’s Summerhill location, focusing on a series of environmental design elements to shape the in-store experience. This included a custom typography mosaic designed in dialogue with the neighboring Big Softie space, along with window and façade signage and typographic direction for a set of hanging menus. The goal was to create a cohesive, spatial identity that felt both distinct and connected.
Brand Refresh
Following the launch, the work expanded into a full rebrand to unify all locations under a single visual system. Building on nearly a decade of brand recognition, a refined script logotype was developed—retaining the familiarity of the original while introducing improved balance, clarity, and proportion. The updated identity established a more cohesive and flexible foundation across applications.
Ongoing Support
The partnership continues through ongoing design support, helping Little Tart evolve its visual presence as the brand grows while maintaining consistency across locations and touchpoints.
Illustration Support: Sarah Kennedy
Sign Painting: William Mitchel