Food, Beverage + Hospitality

Little Tart

Little Tart is a French-inspired bakeshop known for its handmade pastries, savory offerings, and seasonal tarts, with multiple locations throughout Atlanta.

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Summerhill Launch
Our collaboration began with the opening of Little Tart’s Summerhill location, where we developed environmental graphics and signage to help define the new space. The work included a custom typographic floor mosaic designed to complement the neighboring Big Softie shop, window and exterior signage, and typography for a series of hanging menus. Together, these elements established a visual identity that felt distinctive to Little Tart while creating a natural connection between the two spaces.

Brand Refresh
Following the Summerhill opening, the collaboration expanded into a broader brand refresh, bringing Little Tart’s locations together under a more cohesive visual identity. With nearly a decade of brand recognition to preserve, we refined the original script logotype, maintaining its familiar character while improving its balance, proportions, and legibility. The refreshed identity introduced a more consistent and flexible visual system designed to work across signage, packaging, merchandise, and digital applications.

Ongoing Collaboration
Our partnership with Little Tart continues through ongoing creative and design support, from seasonal merchandise and promotional materials to packaging and everyday brand applications. As the business evolves, we focus on building a recognizable, cohesive visual presence while leaving room for new ideas and playful expressions of the brand.

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Brand Identity, Typography, Environmental Graphics, Signage, Art Direction, Merchandise & Collateral

Additional Credits
Postcard Illustration Support: Sarah Kennedy
Sign Painting: William Mitche