Lifestyle Branding + Packaging

Ballast Gear

Ballast Gear is an outdoor lifestyle brand known for its innovative, wind-resistant beach pillow and thoughtfully designed coastal accessories. Our ongoing collaboration focuses on building a cohesive visual identity across product design, packaging, merchandise, digital platforms, and marketing materials.

Since 2020, we've helped expand the brand's product line through original surface patterns and textile designs for the Ballast Towel Band, Blankets, and interchangeable Beach Pillowcases. From classic coastal stripes to playful, retro-inspired prints, each collection balances function with a distinct visual personality.

Our continued partnership brings new products, patterns, and seasonal updates to market while keeping the Ballast brand consistent, recognizable, and ready for whatever comes next.

Creative Direction, Art Direction, Graphic Design
Photography by Brittany Wages