Wa’haka
Wa'haka El Bar y La Taquería brings the energy of Mexico City street tacos into a full-service Atlanta setting—built around bold flavors, late-night atmosphere, and a social, shareable dining experience.
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Restaurant + Hospitality
Tacos
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Brand identity creation and visual system development
Packaging and product graphics
Merchandise and retail collateral
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2024
Brand Identity
The brand identity was developed to match that energy—balancing grit and refinement, movement and clarity. Drawing from the visual language of street culture and taquería signage, the system leans into expressive typography, contrast, and rhythm to create something that feels alive and unmistakable. Designed to carry across menus, interiors, and digital touchpoints, the identity builds a cohesive world that mirrors the experience.
