Restaurant + Hospitality
Lucian Books
and Wine
Lucian Books and Wine’s visual identity is built around a restrained serif wordmark and a complementary sans mark. Together, they create a flexible system that carries across menus, printed collateral, merchandise, and environmental graphics.
The wine list, updated quarterly, uses bold, oversized typography and a rotating color palette to distinguish each edition while maintaining a consistent visual language. Its simple, tactile format allows for frequent updates and efficient production without compromising the design.
Creative Direction, Art Direction, Graphic Design, Web Design
Interior Photography by Andrew Thomas Lee
Architecture & Interior Design by Digs
