Oaxaca
Food and Beverage

Oaxaca

SECTOR
Food and Beverage
services
Visual identity, Art direction, Environmental, Wayfinding, Apparel, Packaging, Menu, Photography
Link

The aim was to capture the spirit of Oaxaca in a clean, simple way. Inspiration was found in the landscape of Oaxaca and its crafting culture.

Oaxaca is a city well-known for exceptional food, architecture, and its rich Indigenous culture.

Oaxaca, the restaurant, will serve traditional Mexican food inspired by the flavors and ingredients of Oaxaca. Tortillas will be hand made with real Masa.

Stage One

With a focus on craft and considering every little detail, the aim was to create a simple, clean system that would be easy to use and understand.

The pronunciation of Oaxaca is standard and the middle is emphasized.

Simple illustrations include small cactus plants. The agave plant, used to make mezcal, produces a central stalk and flower.

PRODUCTION CREDIT

See some of our archived work here.

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