![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/637315a55603d221c50c6788_The-Bureau_brand-07.jpg)
Stage One
Claire’s interest in history, particularly in early California design, influences the creation of evocative and engaging interiors. The Bureau’s aesthetic goes beyond a particular style, with a fresh approach and a classic soul. She approached us needing help with a rebrand. The elements of her brand at the time consisted of a single linear logo and a sketch of a bureau.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/637315bb26e7dc0272a3f1be_The-Bureau_brand-063.jpg)
Taking the initial bureau concept, we updated the mark to better reflect her offerings. We created variants to use in spaces where a linear mark wouldn't work. These marks can be used in a variety of ways to further express The Bureau visual identity.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/637315b118c7423b2a34127b_The-Bureau_brand-062.jpg)
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/637315cd8ef2800bb0b431eb_The-Bureau_brand-064.jpg)
Claire was drawn to a specific shade of green paint and we worked closely to define the best choice for print and digital that would reflect the color she had in mind.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/6373163850723c917b61f655_06.png)
Stage Two
To add a little surprise and delight, we opted for letterpress business cards with a small coin sleeve.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/6373162850723c60b261f538_05.jpg)
Claire also expressed a desire for matches and we chose the escort matchbox style with longer sticks. We felt this helped the box serve as a beautiful marketing piece — something special that would be put on display.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/637315ee6221b8f6d7623484_02.jpg)
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/6373166d27b291ba0aac2ff1_The-Bureau_letterhead.jpg)
Claire also asked for a tote bag and we worked together to have one printed with a custom green color. These can be given as gifts and also serve as a functional representation of the brand.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/6373b28455951fb064aac6a9_The-Bureau_tote-mock3.jpg)