Claire’s interest in history, particularly in early California design, influences the creation of evocative and engaging interiors. The Bureau’s aesthetic goes beyond a particular style, with a fresh approach and a classic soul. She approached us needing help with a rebrand. The elements of her brand at the time consisted of a single linear logo and a sketch of a bureau.
Taking the initial bureau concept, we updated the mark to better reflect her offerings. We created variants to use in spaces where a linear mark wouldn't work. These marks can be used in a variety of ways to further express The Bureau visual identity.
Claire was drawn to a specific shade of green paint and we worked closely to define the best choice for print and digital that would reflect the color she had in mind.
To add a little surprise and delight, we opted for letterpress business cards with a small coin sleeve.
Claire also expressed a desire for matches and we chose the escort matchbox style with longer sticks. We felt this helped the box serve as a beautiful marketing piece — something special that would be put on display.