The mission at Wolfgang Gallery is to introduce a new foundation for discovering and supporting contemporary art by focusing on inclusivity and diversity within the framework of contemporary culture. They asked us to design a visual identity for their 2022 launch.
To create a consistent layout structure, we used a column grid — “invisible” lines upon which design elements can be placed. Doing so ties them together in an overall “system” and supports compositions —rationally.
We applied the visual elements to collateral using the grid structure.
We can't wait to see WG create a community that connects exceptional emerging artists and collectors that extends beyond the confines of gallery walls.