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Stage One

The mission at Wolfgang Gallery is to introduce a new foundation for discovering and supporting contemporary art by focusing on inclusivity and diversity within the framework of contemporary culture. They asked us to design a visual identity for their 2022 launch.

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To create a consistent layout structure, we used a column grid — “invisible” lines upon which design elements can be placed. Doing so ties them together in an overall “system” and supports compositions —rationally.

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Stage Two

We applied the visual elements to collateral using the grid structure.

We can't wait to see WG create a community that connects exceptional emerging artists and collectors that extends beyond the confines of gallery walls.

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