![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec5bde70e7049de018656b_SJS-Little-Tart16.png)
Stage One
Little Tart initially needed a few environmental designs for the grand opening of a new location in the Summerhill neighborhood of Atlanta.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec402c334fc96c87299de6_SJS-Little-Tart9.png)
We worked together to create a typography mosaic to match the Big Softie space next door. We also created window and facade signage and provided typography guidance for three hanging menus.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec426a70e70442a017805d_SJS-Little-Tart10.png)
Stage Two
Following the Summerhill opening, Little Tart reached out to us for help with a complete rebrand. The goal was to unify all three locations with the new elements created for the Summerhill location.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec3d10ef8694296bd32f63_SJS-Little-Tart.png)
Little Tart used a script typeface for close to ten years. To stay true to the visual roots, we employed a script for the main logo. We put a fresh, clean spin on the letters and for better balance, we adjusted the size of each word.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec4434450144cf4fdc94da_SJS-Little-Tart2.png)
Stage Three
We continue to provide Little Tart with ongoing design support when they need it.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec450a63671802153ea7dd_SJS-Little-Tart5.png)
We've created new cups, pastry bags, stickers, and apparel.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec5451235de20ca1fb618d_SJS-Little-Tart4.png)
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec4528a592dc0fa725eecc_SJS-Little-Tart6.png)
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec451d63671875cc3ead7c_SJS-Little-Tart7.png)
We also created a set of illustrations to be used on future collateral.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec4552159920a8d924ccd7_SJS-Little-Tart3.png)
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec53fc60cbd10b7039404f_SJS-Little-Tart13.png)
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec540b7da774366ef09b5b_SJS-Little-Tart15.png)
We were able to provide design guidance on the digital application of the new identity elements and with the help of Bento Box, we refreshed the Little Tart website.
![](https://assets-global.website-files.com/6067c8d50b7cda1c7669d081/61ec55721d5856dbc20400f6_SJS-Little-Tart14.png)