Big Softie
Food and Beverage

Big Softie

SECTOR
Food and Beverage
services
Visual identity, Art direction, Environmental, Wayfinding, Apparel, Packaging, Menu, Mosaic design, Mural design, Collateral

Big Softie is the sister space adjoining Little Tart Bakeshop in the Summerhill neighborhood of Atlanta.

They make soft serve with local Georgia dairy and organic cane sugar and all toppings and waffle cones are made in house by the baking team at Little Tart Bakeshop.

Photo Credit: Kate Blohm

Stage One

Big Softie initially needed a comprehensive identity for its grand opening.

Photo Credit: Kate Blohm

Stage Two

We continued to work together to create wayfinding signage, a typography mosaic to match the Little Tart space, apparel, and a dimensional hanging menu.

Photo Credit: Kate Blohm
Photo Credit: Kate Blohm
Photo Credit: Kate Blohm

Photo Credit: Kate Blohm
PRODUCTION CREDIT
Mosaic: Sideshow Sign Co., Hand-painted signage + gold leaf, Squared Away Sign Co., Hanging menu fabrication: B-10 Union

See some of our archived work here.

Interested in working together?

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