Daily Chew
Daily Chew is a tucked-away café off Cheshire Bridge Road in Atlanta, shaped by the owner’s South African–Jewish roots. The menu spans specialty coffee, brekkie, brunch, lunch, cocktails, and natural wines, with the brand extending into catering, events, and farmers markets—creating simple, seasonal, and nourishing experiences beyond the café.
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Restaurant + Cafe
Hospitality
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Brand identity refinement and visual system development
Packaging and product graphics
Merchandise and retail collateral
Website design and digital marketing assets
Art direction and brand storytelling across touchpoints
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2023 — Present
Identity Refresh
The work began by refining the existing identity—retaining key elements like the face motif, line drawings, and signature green palette while bringing clarity and cohesion to the system. A custom script logotype was developed to honor the original brand language, with adjustments to baseline and spacing to improve legibility and balance.
Before
After
As the business evolved from Stop Think Chew into a unified Daily Chew brand, the original name transitioned into a guiding tagline—reflecting a philosophy rooted in mindfulness, nourishment, and everyday ritual. The face icon shifted into a flexible secondary element, expanded into a series of variations, while a complementary sans serif mark was introduced for versatility across applications.
Application & Rollout
Following the refresh, the identity was extended across signage and collateral—bringing consistency to the physical space and outward-facing materials while reinforcing a cohesive presence across touchpoints. We recently redesigned the Daily Chew website by moving it beyond living only on toast, so we could create a more dynamic brand experience.
Illustration by Caitlin Alderfer
Ongoing Evolution
Ongoing work focuses on building a recognizable and enduring brand system as Daily Chew continues to grow. The aim is to create a visual language that feels warm and nourishing rather than clinical—positioning the brand as an approachable, holistic part of daily life, whether in the café, at an event, or in the community.
