Food, Beverage + Hospitality

Big Softie

Big Softie is the sister space to Little Tart Bakeshop in Atlanta’s Summerhill neighborhood—serving soft serve made with local Georgia dairy, organic cane sugar, and house-made toppings and waffle cones.

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The project began with a comprehensive identity system for Big Softie’s opening, establishing a playful yet structured visual language through typography, color, and repetition. The work extended across wayfinding, a custom typographic mosaic connecting the neighboring Little Tart space, apparel, and a dimensional hanging menu.

The partnership continues through ongoing design support, expanding the identity across new offerings and applications while maintaining a cohesive, recognizable presence.

Creative Direction, Art Direction, Graphic Design