Big Softie
Big Softie is the sister space to Little Tart Bakeshop in Atlanta’s Summerhill neighborhood—serving soft serve made with local Georgia dairy, organic cane sugar, and house-made toppings and waffle cones.
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Hospitality
Soft Serve Ice Cream
Consumer Goods
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Brand identity recreation and visual system development
Packaging and product graphics
Merchandise and retail collateral
Website design and digital marketing assets
Art direction and brand storytelling across touchpoints
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2018 — Present
Brand Identity & Ongoing Design
The project began with a comprehensive identity system to support the shop’s opening, establishing a playful yet structured visual language rooted in typography, color, and repetition. From there, the work expanded into a full suite of applications, including wayfinding, a custom typography mosaic in dialogue with the Little Tart space, apparel, and a dimensional hanging menu.
The partnership continues as Big Softie evolves—supporting new offerings and extending the brand across formats while maintaining a cohesive, recognizable presence.
Photography: Kate Blohm
Sign Painting: William Mitchel