Retail + Lifestyle

BECASA

For BECASA’s Well Worn line, we developed a logo and a series of printed materials, including hang tags and a z-fold insert, creating a cohesive identity for the collection.

The Captain’s Shirt, one of the line’s pieces, draws inspiration from the classic shirts worn by founder Emily Raffield’s grandfather, Papa Capt. Carl Raffield, a commercial fisherman along Florida’s Gulf Coast. The accompanying printed pieces share the story behind the shirt and its thoughtful details, connecting the design to its personal history.

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Creative Direction, Art Direction, Graphic Design